This Transom post by Robert Smith and Phyllis Fletcher is the best broadcast journalism guide I’ve read in years. Their argument: just because a newscast spot lasts 60 seconds doesn’t mean it has to be boring.
By writing strong, using short sentences, focusing on one or two main points, and being creative with sound, you can tell a great story.
My favorite spots from the post: Robert Smith’s St. Patrick’s Day report and Zoe Chace’s autotuned piece.
Here’s my first attempt at spicing up a spot news story:
Governor Corbett brought a lot of friends — and some opponents – to an event aimed at driving up support for a nearly one-point-seven billion dollar tax break he wants to give Royal Dutch Shell. StateImpact Pennsylvania’s Scott Detrow reports.